This month has been exceptionally interesting, especially in terms of brands really listening and taking advantage of social media moments. Here’s a roundup of some compelling views and news on two social darlings of the moment.
Why can’t content marketing take a page out of The New York Times playbook? Why aren’t we focused on really innovating the realm of digital storytelling and making this a larger component of the visual strategy?
As I detailed in the earlier post “4 Tips to Produce Great Thought-Leadership Content,” it can be challenging to create thought-leadership articles, yet there are some tips and tricks to get it done.
But what if you don’t even have access to a thought leader? Can you still create a thought-leadership article? Sure, you can. Check out these shortcuts and ways to tap into thought-leadership content.
Taking travel and time away from the office into account, what conferences are worth it? Check out the top five conferences that any content marketer shouldn't miss this year.
Content Marketing Institute recently released a survey on technology B2B and content marketing. There's a surprising correlation between the lack of a documented editorial mission and the challenge of producing compelling content.
Learn four expert tips for thought-leadership content, from asking simple questions to "content dumpster diving."
It’s a thrill to announce the official launch of Honeycomb Communications. I founded Honeycomb to help bridge the gap between content marketing and PR editorial work. I’m looking forward to collaborating with some amazing clients and hit the ground running.
I’m also excited to debut my new blog. Here, I’ll provide insider tips, news, and observations on the latest in the content marketing and PR worlds. Stay tuned!