Oh, going viral. How and why it happens never ceases to amaze me.
This month has been exceptionally interesting, especially in terms of brands really listening and taking advantage of social media moments. Here’s a roundup of some compelling views and news on two social darlings of the moment.
Happy Chewbacca. Unless you’ve been living on Mars (and it’s probably been viewed there too), you know all about the Chewbacca mask and how a stay-at-home mom in Texas took over the “internet webs” with her jovial moment of becoming “happy Chewbacca.”
Kohl’s never had it so good. The brand’s social media traction skyrocketed, especially with the video documenting the delivery of more masks and Star Wars toys to the family. With a James Corden carpool video under her belt, a visit to Facebook on Tuesday, and hitting the talk show circuit, what’s next for Candace Payne—and Kohl’s?
- MarketWatch delivers a great analysis of the social media impact for Kohls. Did you know that BuzzFeed’s “blue and gold dress” received 37.2 million views? Almost seems like small potatoes next to Payne’s 141 million views (and counting).
- PR Daily also breaks down the numbers of where Kohl’s stands in the social realm.
Post-it Note Wars. Post-it notes took over Manhattan, but sadly all good things come to an end. Turns out building managers don’t like all of the windows covered in Post-it renditions of Spiderman and “Sup” messages to the window across the street. But #postitwars took on a life of its own while the fun lasted. And 3M is the big winner.
- In the midst of the “war,” Adweek collected a great set of images (hello Marge and Maggie Simpson Post-it art!) and delivered a fond wrap-up on the major “mic drop” installation.
- Digiday has a nice analysis of the social media numbers and benefits 3M reaped from the #postitwars.